Examples of How to Use Video to Boost Landing Page Conversions

Examples of How to Use Video to Boost Landing Page Conversions

The good news is you can get this power without getting angry and turning green! The problem is in business, “adding video to my landing pages” consistently falls at the bottom of your to-do list. You know it could help increase your conversions. But it seems like a lot of work. Scary, even. So you put it off… It doesn’t have to be like this! If you’re ready to grow your business, keep reading to find out how to add video to your landing pages. It’s doable. Even fun. And profitable… Why You Can’t Afford to Skip out on Video “You’ve probably got a device on you that can shoot decent video, so what’s stopping you?” – Steve Garfield There are plenty of great reasons to hop onto the video marketing bandwagon. As demand continues to grow, businesses that don’t embrace video within their marketing strategy will miss out on key opportunities to connect with users and grow their business. According to ReelSEO, just having video on your website builds customer confidence and conversion rates, regardless if users actually watch the video. Video is also more memorable than written content, and it allows you to expand your reach via huge traffic platforms like YouTube and Vimeo. So using video is a good idea. But getting down to the nuts and bolts – putting a video marketing strategy into action – can seem intimidating for first-time video marketers. Let’s break it down one step at a time. Examples of How to Create a Landing Page Video Step by Step Adding videos to your landing pages is a great way to...
How to Use Bullet Lists to Get Attention and Win More Customers

How to Use Bullet Lists to Get Attention and Win More Customers

Who couldn’t use a more efficient, profitable website? In the never-ending quest for more conversions, you have countless possibilities to explore and options to test. But there’s one thing many businesses overlook. Pushing it to the top of your priority list can help you land more leads, customers, and sales. Ready to see how? Let’s talk bullet lists. They’re unassuming and often overlooked. But they’re also powerful conversion-boosting tools… if you know how to use them! Are Bullet Lists Really a Big Deal? A lot of businesses throw bullet lists together on their sales and landing pages. They notice everyone else using them, and they follow along without giving the process much thought. Bullet lists don’t seem like a big deal. There are tons of other obvious things to worry about – things like headlines, calls to action, and what the big retailers are doing. Everyone and their mother use bullet lists. Practically all of those people could get more mileage out of that copy. Instead, their bullets go right over their visitors’ heads. Joanna Wiebe from Copy Hackers sums up the problem perfectly: But did you know that we call them “bullet” lists because they’re supposed to look like bullets… and, in turn, act like them? The thing about a bullet is that, if it’s going to do its job, it usually has to lodge in the thing it’s trying to affect. Why Bullet Lists Are More Important Than You Think Your little bullet list can have a larger impact on your conversions than you might’ve imagined. A lot of this has to do with the way people...
1 Simple but Overlooked Method to Turn Browsers into Buyers

1 Simple but Overlooked Method to Turn Browsers into Buyers

Browsing online is comfortable. When people come across a slick landing page design, no one’s going to get in their face and try to convince them to take action. Even if someone has an annoying problem or frustration your business could solve, it takes a lot to shake them out of their comfort zone. How do you get more people to take action and boost your landing page conversions? A lot of it comes down to something so simple it’s often overlooked: answering people’s questions! Visitors Will Find Ways to Put off Taking Action People are deep in their comfort zones when they browse online. To get them out of those comfort zones – to persuade them to take action – you have to make the process as seamless as possible. Visitors will use the slightest inconvenience or lack of information to justify inaction. Anything that makes embracing your call to action on your landing page difficult, inconvenient, or confusing adds “friction” and lowers your conversions. Someone could be extremely interested in what your landing page offers, but if they can find one reason to rationalize waiting until “later” to take action, they’ll do it. Most of the time “later” never comes. In a few days, you’re completely off their radar. Unanswered Questions make Potential Customers Go Away Many businesses spend a lot of time and effort tweaking their landing page design for more conversions. They think if they can just get XYZ element right, they’ll get the sales or opt-ins they’re looking for. A simple, clean design is essential to any high converting landing page, but it isn’t...
How to Create Privacy Policy Statements for More Opt-Ins and Customers

How to Create Privacy Policy Statements for More Opt-Ins and Customers

“The money’s in the list.” It’s been repeated to the point of becoming an online marketing cliché, and with good reason. Building an email list lets you nurture visitors into customers over time. You get control over the ability to send traffic to your website regardless of what’s going on with your SEO. And email subscribers are engaged and responsive. McKinsey & Company estimates email is 40 times more effective at acquiring new customers than Facebook and Twitter combined! Smart marketers understand how important their email lists are, so they spend a lot of time and resources optimizing their websites to build them quickly. They streamline their landing pages and test a host of page elements to create the ideal opt-in experience. Getting those elements right is crucial to getting more opt-ins. But there’s another important element a lot of marketers overlook:  privacy policy statements near their opt-in forms. This element can create a significant impact on your opt-in rate, so it’s important to get it right. Keep reading to find out how. Image credit. Users Are Worried about Their Privacy, and It’s Only Getting Worse [Tweet “Are privacy statements in your opt-in boxes really such a big deal?”] Definitely. Your visitors are paying attention to them. And they’re more than that; they’re using them to determine if you’re credible enough to do business with. Privacy is serious business. A 2013 survey by the Pew Research Center’s Internet Project revealed privacy concerns are only becoming more important over time. Over 68% of the participants said it was “very important” they were the only ones with access to their emails....
Unbounce Themes is Undergoing a Name Change

Unbounce Themes is Undergoing a Name Change

Hopefully this name change is confusing only a few of you, since I’ve been online with Unbounce Themes for just a month. Regardless, I think an explanation of the change is necessary, because it brings up a great discussion of how to wisely manage your brand when partnerships emerge with other companies. When Unbounce launched their partnership with Themeforest, there was no way to fully predict the impact the partnership would have on their brand. Sure, they could have hypothesized that their logo would be mis-used and name sometimes completely mis-spelled (yep I saw it). ;) But how to wisely manage a brand when partnering with Themeforest designers and developers…? It was a “time will tell” situation. As a current design partner of Unbounce, selling the Landing Page Design Kit, I immediately saw an opportunity to carve out a niche, creating uploadable .unbounce templates. It would be a significant upgrade to the Kit, as well as a higher-value offering for Unbounce customers. I also knew that having the keywords “unbounce” and “template/s” or “themes” in the URL would be a huge SEO benefit. Within days of the Themeforest announcement, I purchased “unbouncethemes.com” – anticipating that other TF authors may have the same idea. “unbounce templates” actually gets more search traffic, but I liked the sound of Unbounce Themes better. Someone else bought “unbouncetemplates.com”. :) Before getting too far into a MVP, I consulted with the Unbounce staff to get their thoughts on using the Unbounce name in the site brand/URL. Initial feedback was “go for it”. About a week passed – and they so kindly informed me that after...